Ciprian Sandu

RESUME

Ciprian Sandu

HEAD OF PRODUCT MANAGEMENT

Dallas, TX619.253.2631ciprian.sandu@gmail.com
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Executive Summary

Product executive with 13+ years leading and scaling B2B SaaS platforms, connected products, and product organizations across enterprise and growth-stage environments. Proven track record defining product vision and portfolio strategy, commercializing 0→1 offerings, automating complex workflows, and aligning roadmaps with customer discovery, GTM execution, and measurable outcomes. Experienced building global product teams and operating models with Engineering, Sales, Operations, and executive leadership. Holder of 5 U.S. patents and innovation awards, with $156M+ revenue impact.

Career Summary

Product Management – Consultant

Multiple Companies (Infosys, Nissan, others), Dallas, TX
2020 – Present
  • Advising SaaS companies on product strategy, workflow automation, services productization, and practical AI/LLM use cases that can scale into commercial offerings.
  • Led executive strategy sessions to identify automation opportunities, define portfolio priorities, and align product investments to measurable business outcomes.
  • Led structured discovery and validation, prioritizing high-impact features that increased adoption by 20%.
  • Increased revenue by 30%+ through product portfolio and business model diversification.

Head of Product Management (Senior Director Product Management)

CBRE
Clients include Uber, Nike, EY, Deutsche Bank, London Stock Exchange · Dallas, TX
2021 – 2023
  • Defined and executed multi-product cloud SaaS portfolio strategy for enterprise operational workflows, driving $10M+ ARR and doubling the user base.
  • Led end-to-end lifecycle from discovery through MVP, launch, release planning, and iteration, instituting disciplined operating rhythms across Product, Engineering, and Design.
  • Embedded customer discovery, product analytics, and outcome-based roadmapping, improving platform performance and product decision quality by 80%.
  • Hired and mentored global team of 8 Product Managers, improving output by 50%.
  • Aligned portfolio priorities with Engineering, GTM, Operations, and executive stakeholders to improve roadmap clarity and predictable execution.

Vice President, Product Management & Commercial Strategy

Thor Industries: Subdivision – Togo Group, Dallas, TX
2018 – 2019
  • Built and commercialized multi-product SaaS portfolio from 0→1, launching 4 products and putting the business on track for ~$20M ARR.
  • Built and scaled product organization, instituting coaching frameworks and performance accountability standards.
  • Partnered with Board and CEO to define product, pricing, GTM, and commercial strategy for new joint venture.
  • Validated product direction through direct customer engagement and discovery.
  • Leveraged Agile delivery to launch market-driven innovations contributing to 65% gross margin.
  • Established product operating model and prioritization frameworks to align product investments with business outcomes and market opportunities.

Senior Director of Product Management

Thor Industries: Subdivision – Airstream, Dallas, TX
2017 – 2018
  • Led 0→1 Airstream Smart RV strategy and commercialization, delivering $25M+ first-year revenue.
  • Directed global software and hardware program delivery with $6M budget.
  • Conducted direct customer discovery and validation to refine product direction and accelerate adoption.
  • Delivered award-winning connected platform; secured 5 U.S. patents through product innovation and invention development.
  • Coordinated cross-functional execution across engineering, operations, and commercial teams to deliver integrated product experiences.

Director of Product Management

Sirius XM, Connected Vehicle Services, Dallas, TX
2013 – 2017
  • Redesigned and automated onboarding/activation across OEM, CRM, and backend systems, improving completion by 358% and driving $156M in revenue.
  • Co-led transition to Agile product operating model, improving delivery efficiency by 300%+.
  • Led and mentored team of 5 Product Managers, embedding structured product ownership and performance accountability.
  • Delivered platform-level capabilities by integrating multiple enterprise systems to create a scalable connected ecosystem.

Co-Founder & Principal, Hospitality Industry

Startup, San Diego, CA & Bucharest, Romania
2007 – 2013
  • Co-founded and scaled startup, developing business model and capturing 20% market share.

Education

MBA – Finance & Marketing, University of California, Irvine

BS – Mechanical Engineering, University of California, San Diego

Skills

Product Vision & Portfolio Strategy • B2B SaaS & Platforms • Commercialization & GTM • 0→1 Product Development • Customer Lifecycle & Growth • Customer Discovery & Validation • Product Operating Models & Team Scaling • Workflow Automation & AI/LLM Use-Case Strategy • Product Analytics, KPIs & Roadmapping • Executive, Board & Cross-Functional Alignment • Agile Delivery & Release Planning

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